Bruin
VP, Marketing
London, United Kingdom
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Ref: 38642
My client is a well renowned international asset management firm who are seeking a competent and experienced marketer to join their team on a temporary basis. The right candidate will have strong background in campaign and content marketing as well as experience within investment management.
Key Responsibilities:
- Lead the development and implementation of a multi-channel marketing campaign for different franchises, focusing on paid media activations and web platforms.
- Manage projects effectively in a collaborative, fast-paced environment.
- Create engaging marketing content aligned with regional campaigns and corporate messaging, spanning various assets such as web, social media, digital, video, paid search, and more.
- Optimize content for different marketing channels through copywriting and design.
- Uphold brand design principles across visuals and tone of voice.
- Brief creative partners and design agencies on project requirements.
- Coordinate with agency partners for project delivery, including translators, copywriters, media agencies, and creative agencies.
- Enhance and maintain the web experience.
- Collaborate with the media team and external agency to develop local media plans targeting an institutional audience.
- Partner with local marketing managers to adapt and scale assets for regional media placements.
- Use data and analytics to measure campaign performance and refine strategies for maximum impact.
- Manage LinkedIn paid media accounts in EMEA on a daily basis, including posting and tracking.
- Collaborate with internal stakeholders to ensure content aligns with business objectives.
- Communicate marketing campaign progress and impact to various stakeholders.
- Maintain relationships with external partners to ensure seamless campaign delivery.
Knowledge/Experience:
- 5+ years of marketing experience focusing on professional investors.
- Strong project management skills with the ability to handle multiple initiatives across various marketing channels.
- Proven ability to build relationships with stakeholders.
- Excellent communication and presentation skills.
- Experience working with legal and compliance teams to develop compliant content.
- Knowledge of financial markets, investment products, private markets, sustainable investing, and ETFs is preferred.
Bruin recognises the positive value of diversity, and aims to promote equality and challenge unfair discrimination. As a champion of equal opportunity employment we welcome applications from all suitably qualified persons – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. We particularly encourage applications from women, disabled, and Black, Asian and minority ethnic candidates as these groups are underrepresented throughout the financial services industry. Our clients work with us because they value a diverse workforce, and subscribe to our shared principle that all appointments are made on merit and that ability to perform the job will be the primary consideration.